Why FI and Not Someone Else

Why FI and Not Someone Else

Why FI and Not Someone Else

We solve problems that don't have
an off-the-shelf answer.

We solve problems that don't have
an off-the-shelf answer.

We solve problems that don't have
an off-the-shelf answer.

We solve problems that don't have
an off-the-shelf answer.

The kind that need someone who understands how humans think, how products get built,

and how AI actually behaves - all at once.

The kind that need someone who understands how humans think, how products get built, and how AI actually behaves - all at once.

What You Get Elsewhere

VS

What You Get at FI

What You Get Elsewhere

Beautiful UI over human insight

Research as a checkbox

AI UX that looks right

A delivered product

A vendor

VS

What You Get at FI

Human insight driving every UI decision

Research as the foundation

AI UX that feels right — cognitively

A living, evolving product

A thinking partner

Beautiful UI over human insight

Research as a checkbox

AI UX that looks right

A delivered product

A vendor

Human insight driving every UI decision

Research as the foundation

AI UX that feels right — cognitively

A living, evolving product

A thinking partner

our people

our people

The team behind the work

The team behind the work

the hearts + minds of Fluid Intelligence

the hearts + mind of Studio Think

the hearts + minds of Fluid Intelligence

Ramchand Matta

Creative Director & Founder

Ramchand Matta

Founder & Principal Designer

See bio

Ramchand Matta

Creative Director & Founder

See bio

Ramchand Matta

Creative Director & Founder

Rajkumar G

Technology Leader & Architect

Rajkumar G

Technology Leader & Architect

See bio

Rajkumar G

Technology Leader & Architect

See bio

Rajkumar G

Technology Leader & Architect

Amit Kamble

Product Designer

Portrait of a man

Amit Kamble

Product Designer

See bio

Portrait of a man

Amit Kamble

Product Designer

See bio

Portrait of a man

Amit Kamble

Product Designer

Portrait of a man

our superpowers

our superpowers

our superpowers

What makes us different

What makes us different

What makes us different

What makes us different

the strengths behind our work

the strengths behind our work

the strengths behind our work

⁠Curiosity

ask why humans won't trust it, then ask why again

The Question

challenge what AI can do vs. what humans will embrace

Speed

concept and prototype happen in the same breath

Capability

our exit is designed in from day one

Fluency

our exit is designed in from day one

Collaboration

designers, engineers, and researchers work as one

Insights

⁠Curiosity

⁠Curiosity

⁠Curiosity

look deeper — the answer’s usually hiding here

ask why humans won't trust it, then ask why again

ask why humans won't trust it, then ask why again

ask why humans won't trust it, then ask why again

best ideas happen when we think together →

challenge what AI can do vs. what humans will embrace

challenge what AI can do vs. what humans will embrace

challenge what AI can do vs. what humans will embrace

Collaboration

The Question

The Question

The Question

Sustainability

Speed

Speed

Speed

small choices, long-term impact

concept and prototype happen in the same breath

concept and prototype happen in the same breath

concept and prototype happen in the same breath

quick, but never rushed

our exit is designed in from day one

our exit is designed in from day one

our exit is designed in from day one

Speed

Capability

Capability

Capability

Visual Storytelling

Fluency

Fluency

Fluency

make people feel something ✦

our exit is designed in from day one

our exit is designed in from day one

our exit is designed in from day one

ask why… and then ask why again

best thinking happens when designers, engineers, and researchers work as one

best thinking happens when designers, engineers, and researchers work as one

best thinking happens when designers, engineers, and researchers work as one

Curiosity

Collaboration

Collaboration

Collaboration

Why FI and Not Someone Else

Why FI and Not Someone Else

Why FI and Not Someone Else

We solve problems that don't have
an off-the-shelf answer.

We solve problems that don't have
an off-the-shelf answer.

We solve problems that don't have
an off-the-shelf answer.

We solve problems that don't have
an off-the-shelf answer.

The kind that need someone who understands how humans think, how products get built,

and how AI actually behaves - all at once.

The kind that need someone who understands how humans think, how products get built, and how AI actually behaves - all at once.

What You Get Elsewhere

VS

What You Get at FI

What You Get Elsewhere

Beautiful UI over human insight

Research as a checkbox

AI UX that looks right

A delivered product

A vendor

VS

What You Get at FI

Human insight driving every UI decision

Research as the foundation

AI UX that feels right — cognitively

A living, evolving product

A thinking partner

Beautiful UI over human insight

Research as a checkbox

AI UX that looks right

A delivered product

A vendor

Human insight driving every UI decision

Research as the foundation

AI UX that feels right — cognitively

A living, evolving product

A thinking partner

our people

our people

The team behind the work

The team behind the work

the hearts + minds of Fluid Intelligence

the hearts + mind of Studio Think

the hearts + minds of Fluid Intelligence

Ramchand Matta

Creative Director & Founder

Ramchand Matta

Founder & Principal Designer

See bio

Ramchand Matta

Creative Director & Founder

See bio

Ramchand Matta

Creative Director & Founder

Rajkumar G

Technology Leader & Architect

Rajkumar G

Technology Leader & Architect

See bio

Rajkumar G

Technology Leader & Architect

See bio

Rajkumar G

Technology Leader & Architect

Amit Kamble

Product Designer

Portrait of a man

Amit Kamble

Product Designer

See bio

Portrait of a man

Amit Kamble

Product Designer

See bio

Portrait of a man

Amit Kamble

Product Designer

Portrait of a man

our superpowers

our superpowers

our superpowers

What makes us different

What makes us different

What makes us different

What makes us different

the strengths behind our work

the strengths behind our work

the strengths behind our work

⁠Curiosity

ask why humans won't trust it, then ask why again

The Question

challenge what AI can do vs. what humans will embrace

Speed

concept and prototype happen in the same breath

Capability

our exit is designed in from day one

Fluency

our exit is designed in from day one

Collaboration

designers, engineers, and researchers work as one

Insights

⁠Curiosity

⁠Curiosity

⁠Curiosity

look deeper — the answer’s usually hiding here

ask why humans won't trust it, then ask why again

ask why humans won't trust it, then ask why again

ask why humans won't trust it, then ask why again

best ideas happen when we think together →

challenge what AI can do vs. what humans will embrace

challenge what AI can do vs. what humans will embrace

challenge what AI can do vs. what humans will embrace

Collaboration

The Question

The Question

The Question

Sustainability

Speed

Speed

Speed

small choices, long-term impact

concept and prototype happen in the same breath

concept and prototype happen in the same breath

concept and prototype happen in the same breath

quick, but never rushed

our exit is designed in from day one

our exit is designed in from day one

our exit is designed in from day one

Speed

Capability

Capability

Capability

Visual Storytelling

Fluency

Fluency

Fluency

make people feel something ✦

our exit is designed in from day one

our exit is designed in from day one

our exit is designed in from day one

ask why… and then ask why again

best thinking happens when designers, engineers, and researchers work as one

best thinking happens when designers, engineers, and researchers work as one

best thinking happens when designers, engineers, and researchers work as one

Curiosity

Collaboration

Collaboration

Collaboration

Why FI and Not Someone Else

Why FI and Not Someone Else

Why FI and Not Someone Else

We solve problems that don't have
an off-the-shelf answer.

We solve problems that don't have
an off-the-shelf answer.

We solve problems that don't have
an off-the-shelf answer.

We solve problems that don't have
an off-the-shelf answer.

The kind that need someone who understands how humans think, how products get built,

and how AI actually behaves - all at once.

The kind that need someone who understands how humans think, how products get built, and how AI actually behaves - all at once.

What You Get Elsewhere

VS

What You Get at FI

What You Get Elsewhere

Beautiful UI over human insight

Research as a checkbox

AI UX that looks right

A delivered product

A vendor

VS

What You Get at FI

Human insight driving every UI decision

Research as the foundation

AI UX that feels right — cognitively

A living, evolving product

A thinking partner

Beautiful UI over human insight

Research as a checkbox

AI UX that looks right

A delivered product

A vendor

Human insight driving every UI decision

Research as the foundation

AI UX that feels right — cognitively

A living, evolving product

A thinking partner

our people

our people

The team behind the work

The team behind the work

the hearts + minds of Fluid Intelligence

the hearts + mind of Studio Think

the hearts + minds of Fluid Intelligence

Ramchand Matta

Creative Director & Founder

Ramchand Matta

Founder & Principal Designer

See bio

Ramchand Matta

Creative Director & Founder

See bio

Ramchand Matta

Creative Director & Founder

Rajkumar G

Technology Leader & Architect

Rajkumar G

Technology Leader & Architect

See bio

Rajkumar G

Technology Leader & Architect

See bio

Rajkumar G

Technology Leader & Architect

Amit Kamble

Product Designer

Portrait of a man

Amit Kamble

Product Designer

See bio

Portrait of a man

Amit Kamble

Product Designer

See bio

Portrait of a man

Amit Kamble

Product Designer

Portrait of a man

our superpowers

our superpowers

our superpowers

What makes us different

What makes us different

What makes us different

What makes us different

the strengths behind our work

the strengths behind our work

the strengths behind our work

⁠Curiosity

ask why humans won't trust it, then ask why again

The Question

challenge what AI can do vs. what humans will embrace

Speed

concept and prototype happen in the same breath

Capability

our exit is designed in from day one

Fluency

our exit is designed in from day one

Collaboration

designers, engineers, and researchers work as one

Insights

⁠Curiosity

⁠Curiosity

⁠Curiosity

look deeper — the answer’s usually hiding here

ask why humans won't trust it, then ask why again

ask why humans won't trust it, then ask why again

ask why humans won't trust it, then ask why again

best ideas happen when we think together →

challenge what AI can do vs. what humans will embrace

challenge what AI can do vs. what humans will embrace

challenge what AI can do vs. what humans will embrace

Collaboration

The Question

The Question

The Question

Sustainability

Speed

Speed

Speed

small choices, long-term impact

concept and prototype happen in the same breath

concept and prototype happen in the same breath

concept and prototype happen in the same breath

quick, but never rushed

our exit is designed in from day one

our exit is designed in from day one

our exit is designed in from day one

Speed

Capability

Capability

Capability

Visual Storytelling

Fluency

Fluency

Fluency

make people feel something ✦

our exit is designed in from day one

our exit is designed in from day one

our exit is designed in from day one

ask why… and then ask why again

best thinking happens when designers, engineers, and researchers work as one

best thinking happens when designers, engineers, and researchers work as one

best thinking happens when designers, engineers, and researchers work as one

Curiosity

Collaboration

Collaboration

Collaboration

Why FI and Not Someone Else

Why FI and Not Someone Else

Why FI and Not Someone Else

We solve problems that don't have
an off-the-shelf answer.

We solve problems that don't have
an off-the-shelf answer.

We solve problems that don't have
an off-the-shelf answer.

We solve problems that don't have
an off-the-shelf answer.

The kind that need someone who understands how humans think, how products get built,

and how AI actually behaves - all at once.

The kind that need someone who understands how humans think, how products get built, and how AI actually behaves - all at once.

What You Get Elsewhere

VS

What You Get at FI

What You Get Elsewhere

Beautiful UI over human insight

Research as a checkbox

AI UX that looks right

A delivered product

A vendor

VS

What You Get at FI

Human insight driving every UI decision

Research as the foundation

AI UX that feels right — cognitively

A living, evolving product

A thinking partner

Beautiful UI over human insight

Research as a checkbox

AI UX that looks right

A delivered product

A vendor

Human insight driving every UI decision

Research as the foundation

AI UX that feels right — cognitively

A living, evolving product

A thinking partner

our people

our people

The team behind the work

The team behind the work

the hearts + minds of Fluid Intelligence

the hearts + mind of Studio Think

the hearts + minds of Fluid Intelligence

Ramchand Matta

Creative Director & Founder

Ramchand Matta

Founder & Principal Designer

See bio

Ramchand Matta

Creative Director & Founder

See bio

Ramchand Matta

Creative Director & Founder

Rajkumar G

Technology Leader & Architect

Rajkumar G

Technology Leader & Architect

See bio

Rajkumar G

Technology Leader & Architect

See bio

Rajkumar G

Technology Leader & Architect

Amit Kamble

Product Designer

Portrait of a man

Amit Kamble

Product Designer

See bio

Portrait of a man

Amit Kamble

Product Designer

See bio

Portrait of a man

Amit Kamble

Product Designer

Portrait of a man

our superpowers

our superpowers

our superpowers

What makes us different

What makes us different

What makes us different

What makes us different

the strengths behind our work

the strengths behind our work

the strengths behind our work

⁠Curiosity

ask why humans won't trust it, then ask why again

The Question

challenge what AI can do vs. what humans will embrace

Speed

concept and prototype happen in the same breath

Capability

our exit is designed in from day one

Fluency

our exit is designed in from day one

Collaboration

designers, engineers, and researchers work as one

Insights

⁠Curiosity

⁠Curiosity

⁠Curiosity

look deeper — the answer’s usually hiding here

ask why humans won't trust it, then ask why again

ask why humans won't trust it, then ask why again

ask why humans won't trust it, then ask why again

best ideas happen when we think together →

challenge what AI can do vs. what humans will embrace

challenge what AI can do vs. what humans will embrace

challenge what AI can do vs. what humans will embrace

Collaboration

The Question

The Question

The Question

Sustainability

Speed

Speed

Speed

small choices, long-term impact

concept and prototype happen in the same breath

concept and prototype happen in the same breath

concept and prototype happen in the same breath

quick, but never rushed

our exit is designed in from day one

our exit is designed in from day one

our exit is designed in from day one

Speed

Capability

Capability

Capability

Visual Storytelling

Fluency

Fluency

Fluency

make people feel something ✦

our exit is designed in from day one

our exit is designed in from day one

our exit is designed in from day one

ask why… and then ask why again

best thinking happens when designers, engineers, and researchers work as one

best thinking happens when designers, engineers, and researchers work as one

best thinking happens when designers, engineers, and researchers work as one

Curiosity

Collaboration

Collaboration

Collaboration