Why FI and Not Someone Else
Why FI and Not Someone Else
Why FI and Not Someone Else
We solve problems that don't have
an off-the-shelf answer.
We solve problems that don't have
an off-the-shelf answer.
We solve problems that don't have
an off-the-shelf answer.
We solve problems that don't have
an off-the-shelf answer.
The kind that need someone who understands how humans think, how products get built,
and how AI actually behaves - all at once.
The kind that need someone who understands how humans think, how products get built, and how AI actually behaves - all at once.
What You Get Elsewhere
VS
What You Get at FI
What You Get Elsewhere
Beautiful UI over human insight
Research as a checkbox
AI UX that looks right
A delivered product
A vendor
VS
What You Get at FI
Human insight driving every UI decision
Research as the foundation
AI UX that feels right — cognitively
A living, evolving product
A thinking partner
Beautiful UI over human insight
Research as a checkbox
AI UX that looks right
A delivered product
A vendor
Human insight driving every UI decision
Research as the foundation
AI UX that feels right — cognitively
A living, evolving product
A thinking partner
our people
our people
The team behind the work
The team behind the work
the hearts + minds of Fluid Intelligence
the hearts + mind of Studio Think
the hearts + minds of Fluid Intelligence
Ramchand Matta
Creative Director & Founder

Ramchand Matta
Founder & Principal Designer
See bio

Ramchand Matta
Creative Director & Founder
See bio

Ramchand Matta
Creative Director & Founder

Rajkumar G
Technology Leader & Architect

Rajkumar G
Technology Leader & Architect
See bio

Rajkumar G
Technology Leader & Architect
See bio

Rajkumar G
Technology Leader & Architect

Amit Kamble
Product Designer

Amit Kamble
Product Designer
See bio

Amit Kamble
Product Designer
See bio

Amit Kamble
Product Designer

our superpowers
our superpowers
our superpowers
What makes us different
What makes us different
What makes us different
What makes us different
the strengths behind our work
the strengths behind our work
the strengths behind our work
Curiosity
ask why humans won't trust it, then ask why again
The Question
challenge what AI can do vs. what humans will embrace
Speed
concept and prototype happen in the same breath
Capability
our exit is designed in from day one
Fluency
our exit is designed in from day one
Collaboration
designers, engineers, and researchers work as one
Insights
Curiosity
Curiosity
Curiosity
look deeper — the answer’s usually hiding here
ask why humans won't trust it, then ask why again
ask why humans won't trust it, then ask why again
ask why humans won't trust it, then ask why again
best ideas happen when we think together →
challenge what AI can do vs. what humans will embrace
challenge what AI can do vs. what humans will embrace
challenge what AI can do vs. what humans will embrace
Collaboration
The Question
The Question
The Question
Sustainability
Speed
Speed
Speed
small choices, long-term impact
concept and prototype happen in the same breath
concept and prototype happen in the same breath
concept and prototype happen in the same breath
quick, but never rushed
our exit is designed in from day one
our exit is designed in from day one
our exit is designed in from day one
Speed
Capability
Capability
Capability
Visual Storytelling
Fluency
Fluency
Fluency
make people feel something ✦
our exit is designed in from day one
our exit is designed in from day one
our exit is designed in from day one
ask why… and then ask why again
best thinking happens when designers, engineers, and researchers work as one
best thinking happens when designers, engineers, and researchers work as one
best thinking happens when designers, engineers, and researchers work as one
Curiosity
Collaboration
Collaboration
Collaboration
Why FI and Not Someone Else
Why FI and Not Someone Else
Why FI and Not Someone Else
We solve problems that don't have
an off-the-shelf answer.
We solve problems that don't have
an off-the-shelf answer.
We solve problems that don't have
an off-the-shelf answer.
We solve problems that don't have
an off-the-shelf answer.
The kind that need someone who understands how humans think, how products get built,
and how AI actually behaves - all at once.
The kind that need someone who understands how humans think, how products get built, and how AI actually behaves - all at once.
What You Get Elsewhere
VS
What You Get at FI
What You Get Elsewhere
Beautiful UI over human insight
Research as a checkbox
AI UX that looks right
A delivered product
A vendor
VS
What You Get at FI
Human insight driving every UI decision
Research as the foundation
AI UX that feels right — cognitively
A living, evolving product
A thinking partner
Beautiful UI over human insight
Research as a checkbox
AI UX that looks right
A delivered product
A vendor
Human insight driving every UI decision
Research as the foundation
AI UX that feels right — cognitively
A living, evolving product
A thinking partner
our people
our people
The team behind the work
The team behind the work
the hearts + minds of Fluid Intelligence
the hearts + mind of Studio Think
the hearts + minds of Fluid Intelligence
Ramchand Matta
Creative Director & Founder

Ramchand Matta
Founder & Principal Designer
See bio

Ramchand Matta
Creative Director & Founder
See bio

Ramchand Matta
Creative Director & Founder

Rajkumar G
Technology Leader & Architect

Rajkumar G
Technology Leader & Architect
See bio

Rajkumar G
Technology Leader & Architect
See bio

Rajkumar G
Technology Leader & Architect

Amit Kamble
Product Designer

Amit Kamble
Product Designer
See bio

Amit Kamble
Product Designer
See bio

Amit Kamble
Product Designer

our superpowers
our superpowers
our superpowers
What makes us different
What makes us different
What makes us different
What makes us different
the strengths behind our work
the strengths behind our work
the strengths behind our work
Curiosity
ask why humans won't trust it, then ask why again
The Question
challenge what AI can do vs. what humans will embrace
Speed
concept and prototype happen in the same breath
Capability
our exit is designed in from day one
Fluency
our exit is designed in from day one
Collaboration
designers, engineers, and researchers work as one
Insights
Curiosity
Curiosity
Curiosity
look deeper — the answer’s usually hiding here
ask why humans won't trust it, then ask why again
ask why humans won't trust it, then ask why again
ask why humans won't trust it, then ask why again
best ideas happen when we think together →
challenge what AI can do vs. what humans will embrace
challenge what AI can do vs. what humans will embrace
challenge what AI can do vs. what humans will embrace
Collaboration
The Question
The Question
The Question
Sustainability
Speed
Speed
Speed
small choices, long-term impact
concept and prototype happen in the same breath
concept and prototype happen in the same breath
concept and prototype happen in the same breath
quick, but never rushed
our exit is designed in from day one
our exit is designed in from day one
our exit is designed in from day one
Speed
Capability
Capability
Capability
Visual Storytelling
Fluency
Fluency
Fluency
make people feel something ✦
our exit is designed in from day one
our exit is designed in from day one
our exit is designed in from day one
ask why… and then ask why again
best thinking happens when designers, engineers, and researchers work as one
best thinking happens when designers, engineers, and researchers work as one
best thinking happens when designers, engineers, and researchers work as one
Curiosity
Collaboration
Collaboration
Collaboration
Why FI and Not Someone Else
Why FI and Not Someone Else
Why FI and Not Someone Else
We solve problems that don't have
an off-the-shelf answer.
We solve problems that don't have
an off-the-shelf answer.
We solve problems that don't have
an off-the-shelf answer.
We solve problems that don't have
an off-the-shelf answer.
The kind that need someone who understands how humans think, how products get built,
and how AI actually behaves - all at once.
The kind that need someone who understands how humans think, how products get built, and how AI actually behaves - all at once.
What You Get Elsewhere
VS
What You Get at FI
What You Get Elsewhere
Beautiful UI over human insight
Research as a checkbox
AI UX that looks right
A delivered product
A vendor
VS
What You Get at FI
Human insight driving every UI decision
Research as the foundation
AI UX that feels right — cognitively
A living, evolving product
A thinking partner
Beautiful UI over human insight
Research as a checkbox
AI UX that looks right
A delivered product
A vendor
Human insight driving every UI decision
Research as the foundation
AI UX that feels right — cognitively
A living, evolving product
A thinking partner
our people
our people
The team behind the work
The team behind the work
the hearts + minds of Fluid Intelligence
the hearts + mind of Studio Think
the hearts + minds of Fluid Intelligence
Ramchand Matta
Creative Director & Founder

Ramchand Matta
Founder & Principal Designer
See bio

Ramchand Matta
Creative Director & Founder
See bio

Ramchand Matta
Creative Director & Founder

Rajkumar G
Technology Leader & Architect

Rajkumar G
Technology Leader & Architect
See bio

Rajkumar G
Technology Leader & Architect
See bio

Rajkumar G
Technology Leader & Architect

Amit Kamble
Product Designer

Amit Kamble
Product Designer
See bio

Amit Kamble
Product Designer
See bio

Amit Kamble
Product Designer

our superpowers
our superpowers
our superpowers
What makes us different
What makes us different
What makes us different
What makes us different
the strengths behind our work
the strengths behind our work
the strengths behind our work
Curiosity
ask why humans won't trust it, then ask why again
The Question
challenge what AI can do vs. what humans will embrace
Speed
concept and prototype happen in the same breath
Capability
our exit is designed in from day one
Fluency
our exit is designed in from day one
Collaboration
designers, engineers, and researchers work as one
Insights
Curiosity
Curiosity
Curiosity
look deeper — the answer’s usually hiding here
ask why humans won't trust it, then ask why again
ask why humans won't trust it, then ask why again
ask why humans won't trust it, then ask why again
best ideas happen when we think together →
challenge what AI can do vs. what humans will embrace
challenge what AI can do vs. what humans will embrace
challenge what AI can do vs. what humans will embrace
Collaboration
The Question
The Question
The Question
Sustainability
Speed
Speed
Speed
small choices, long-term impact
concept and prototype happen in the same breath
concept and prototype happen in the same breath
concept and prototype happen in the same breath
quick, but never rushed
our exit is designed in from day one
our exit is designed in from day one
our exit is designed in from day one
Speed
Capability
Capability
Capability
Visual Storytelling
Fluency
Fluency
Fluency
make people feel something ✦
our exit is designed in from day one
our exit is designed in from day one
our exit is designed in from day one
ask why… and then ask why again
best thinking happens when designers, engineers, and researchers work as one
best thinking happens when designers, engineers, and researchers work as one
best thinking happens when designers, engineers, and researchers work as one
Curiosity
Collaboration
Collaboration
Collaboration
Why FI and Not Someone Else
Why FI and Not Someone Else
Why FI and Not Someone Else
We solve problems that don't have
an off-the-shelf answer.
We solve problems that don't have
an off-the-shelf answer.
We solve problems that don't have
an off-the-shelf answer.
We solve problems that don't have
an off-the-shelf answer.
The kind that need someone who understands how humans think, how products get built,
and how AI actually behaves - all at once.
The kind that need someone who understands how humans think, how products get built, and how AI actually behaves - all at once.
What You Get Elsewhere
VS
What You Get at FI
What You Get Elsewhere
Beautiful UI over human insight
Research as a checkbox
AI UX that looks right
A delivered product
A vendor
VS
What You Get at FI
Human insight driving every UI decision
Research as the foundation
AI UX that feels right — cognitively
A living, evolving product
A thinking partner
Beautiful UI over human insight
Research as a checkbox
AI UX that looks right
A delivered product
A vendor
Human insight driving every UI decision
Research as the foundation
AI UX that feels right — cognitively
A living, evolving product
A thinking partner
our people
our people
The team behind the work
The team behind the work
the hearts + minds of Fluid Intelligence
the hearts + mind of Studio Think
the hearts + minds of Fluid Intelligence
Ramchand Matta
Creative Director & Founder

Ramchand Matta
Founder & Principal Designer
See bio

Ramchand Matta
Creative Director & Founder
See bio

Ramchand Matta
Creative Director & Founder

Rajkumar G
Technology Leader & Architect

Rajkumar G
Technology Leader & Architect
See bio

Rajkumar G
Technology Leader & Architect
See bio

Rajkumar G
Technology Leader & Architect

Amit Kamble
Product Designer

Amit Kamble
Product Designer
See bio

Amit Kamble
Product Designer
See bio

Amit Kamble
Product Designer

our superpowers
our superpowers
our superpowers
What makes us different
What makes us different
What makes us different
What makes us different
the strengths behind our work
the strengths behind our work
the strengths behind our work
Curiosity
ask why humans won't trust it, then ask why again
The Question
challenge what AI can do vs. what humans will embrace
Speed
concept and prototype happen in the same breath
Capability
our exit is designed in from day one
Fluency
our exit is designed in from day one
Collaboration
designers, engineers, and researchers work as one
Insights
Curiosity
Curiosity
Curiosity
look deeper — the answer’s usually hiding here
ask why humans won't trust it, then ask why again
ask why humans won't trust it, then ask why again
ask why humans won't trust it, then ask why again
best ideas happen when we think together →
challenge what AI can do vs. what humans will embrace
challenge what AI can do vs. what humans will embrace
challenge what AI can do vs. what humans will embrace
Collaboration
The Question
The Question
The Question
Sustainability
Speed
Speed
Speed
small choices, long-term impact
concept and prototype happen in the same breath
concept and prototype happen in the same breath
concept and prototype happen in the same breath
quick, but never rushed
our exit is designed in from day one
our exit is designed in from day one
our exit is designed in from day one
Speed
Capability
Capability
Capability
Visual Storytelling
Fluency
Fluency
Fluency
make people feel something ✦
our exit is designed in from day one
our exit is designed in from day one
our exit is designed in from day one
ask why… and then ask why again
best thinking happens when designers, engineers, and researchers work as one
best thinking happens when designers, engineers, and researchers work as one
best thinking happens when designers, engineers, and researchers work as one
Curiosity
Collaboration
Collaboration
Collaboration